Typical timeline
4–6 weeks
Service — 03
Design that carries the weight of your brand, not just its logo.
Visual identity is the first argument you make for your business, before a single word is read. We build identity systems and visual assets precise enough to hold up at every size, on every surface, for years — not just the pitch deck.
What's included
Everything a brand needs to show up consistently.
Not a logo file and a color code — a working system your team can apply without calling us every time.
01 / IDENTITY
Logo & mark system
Primary mark, secondary lockups, and a monogram — each tested at favicon size and billboard size before it's approved.
02 / TYPE & COLOR
Type scale and palette
A documented type system and color palette with accessible pairings, so contrast is never a debate downstream.
03 / APPLICATION
Applied templates
Business cards, deck cover, social templates, and email signature — the assets your team reaches for weekly.
04 / GUIDELINES
Brand guidelines document
A living reference covering usage, spacing, and the rules for extending the system to formats we didn't design.
How it runs
Four stages, in this order, every time.
Each stage produces a decision the next stage depends on — so nothing gets designed twice.
1
Discovery
We interview your team and your customers to find the one thing the brand has to communicate that competitors can't claim.
2
Direction
Two distinct visual directions, presented with reasoning — not a mood board, a point of view you can react to.
3
Build-out
The chosen direction becomes a full system: type, color, layout logic, and the core application templates.
4
Handover
Guidelines, source files, and a working session with your team so the system survives without us in the room.
Questions
Before you reach out.
Do you design logos on their own, without the full system?+
Rarely. A mark designed without its supporting system tends to break the first time it meets a new surface — we'll usually recommend the full package even at a smaller scope.
Can you work from an existing brand rather than starting fresh?+
Yes. Most engagements are a refresh, not a rebuild — we audit what's working before changing anything.
What do you need from us to start?+
Access to your team for two discovery interviews and any existing brand assets, even outdated ones — they tell us what to keep.