Typical timeline
Ongoing, 6 mo min.
Service — 04
Marketing measured in revenue, not impressions.
We run campaigns the way we write software — with a hypothesis, an instrument, and a number we're accountable to. If a channel doesn't move pipeline, we say so and reallocate the budget, in writing, every month.
What's included
Everything between the ad and the close.
Not a media-buying service — a function that owns the number your sales team actually cares about.
01 / STRATEGY
Channel & budget strategy
A media plan built from your actual sales cycle and margins, not a generic split across every available channel.
02 / CAMPAIGNS
Paid & organic execution
Search, paid social, and content built and shipped weekly, with creative refreshed before it fatigues.
03 / MEASUREMENT
Attribution & tracking setup
Server-side tracking and a shared dashboard, so every dollar spent is traceable to a lead, not just a click.
04 / REPORTING
Monthly performance review
A working session covering what worked, what didn't, and where budget moves next — no vanity-metric decks.
Channels we run
Chosen by fit, not by habit.
We don't run every channel for every client — only the ones your audience actually spends time in.
Google Search & PMaxLinkedIn AdsMeta AdsSEO & contentEmail & lifecycleGA4 & GTMHubSpot / Salesforce
What we report on
Four numbers, every month, no exceptions.
CAC
cost to acquire a customer, by channel
CPL
cost per qualified lead, weekly trend
ROAS
return on ad spend, by campaign
Pipeline
marketing-sourced revenue in the funnel
How it runs
A monthly cadence, held to on purpose.
The same rhythm every month, so performance is compared against last month, not against a shifting process.
1
Audit & baseline
We measure what's already running before changing anything, so month-one gains are real, not measurement artifacts.
2
Plan
A written media plan with the budget split, the hypothesis behind each channel, and the target CAC.
3
Launch & iterate
Campaigns go live within two weeks and are reviewed weekly against target, not left to run untouched for a month.
4
Report & reallocate
A monthly review of what earned its budget and what didn't, with spend moved accordingly — in writing, not just discussed.
Questions
Before you reach out.
What's the minimum ad spend you'll work with?+
We generally take on engagements with at least $8k/month in media spend, excluding our retainer — below that, channel testing isn't statistically meaningful.
Do you require a long-term contract?+
We ask for a 6-month minimum, since most channels need 2–3 months of data before a fair verdict on performance is possible.
Will we own the ad accounts and data?+
Yes — every account, pixel, and dataset is created under your ownership from day one, so nothing is stranded if the engagement ends.